Cocoa is by no means a lesser product than chocolate. On the contrary, it’s a purer form of chocolate. Chocolate has two main components—cocoa solids (where the flavor comes from) and cocoa butter (where the rich texture comes from).Read more
Cocoa powder has very little cocoa butter in it; it’s mainly cocoa solids. In other words, you can think of it as chocolate with most of its cocoa butter removed. Cocoa powder generally contains just 10 to 12% cocoa butter, while pure unsweetened chocolate contains about 55%. So, ounce for ounce, cocoa packs a bigger punch of chocolate flavor, because you’re getting more cocoa solids and less cocoa butter.